Channel Mechanics CEO Kenneth Fox talks Channel Automation with the Channel Happy Hour

Channel Mechanics CEO Kenneth Fox talks Channel Automation with the Channel Happy Hour - Channel Mechanics

Kenneth Fox, CEO, Channel Mechanics  |  

calednar Channel Mechanics13th Aug 2018

Channel Mechanics CEO Kenneth Fox talks Channel Automation with the Channel Happy Hour

Views: 1103

The Channel Happy Hour, hosted by Brett Martin and Mike Vizard, sits down with Channel Mechanics CEO, Kenneth Fox

Channel Mechanics CEO Kenneth Fox, sat down with The Channel Happy Hour to talk about Channel Automation. And discusses the impact it’s having on Distributors, Vendors, and Partners in today’s IT Channel.

Kenneth Fox, Channel Mechanics


In the candid interview, Kenneth talks not only about how but why Channel Mechanics came into existence. The issues he saw in the Channel which drove him to develop a channel automation software that moves away from the world of spreadsheets and semi-automated tools into a fully-fledged automated solution. A solution that truly helps vendors run their channel programs. A solution that includes everything from your basic partner portal to running Deal Registration to Demo Programs, MDF, Promotional type Programs, Pricing Programs, Rebates, Incentives, and Back End Credits.


Listen to the full Interview


Marketing Automation and Channel Automation

With more and more investment been made in the area of marketing automation, Kenneth addresses how to connect the dots between what people are doing on the marketing automation side, and what channel automation brings to the table. Therefore examining how the two of them can come together.


There’s the old adage: 50% of my marketing dollars work, I just don’t know which 50%. We’ve really made it our mission to help vendors and partners know how most effectively to spend those dollars, measure what’s most effective, and, repeat that across the entire partner base.

Listen to the full Interview


Discover more about Channel Automation

Digital business transformation may be the latest hot buzzword, but when it comes to transformation in the channel, it all starts with automation. The Channel Mechanics team recently hosted a webinar “Top 5 Channel Automation Benefits” with guest moderator, globally renowned channel analyst, Mike Vizard.

Download the webinar here


Further Reading:

  1. Channel Focus 18 | A gathering of Channel Experts
  2. Appreciating the Power of Experiential Bias in the Channel Partner Experience
  3. Channel Automation is Transforming Partner Portals
  4. Top 5 Channel Automation Benefits


Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date about all things channel. Or find out more about our channel enablement platform.

comments powered by Disqus
Enter your email address to subscribe to our updates
Subscribe to our updates

I agree to the Channel Mechanics   Privacy Statement 

This website uses cookies as described in our Cookies Policy. By using the website you agree to these cookies being set. To find out more, please see our Cookies Policy, Privacy Statement and find out further information at