Searching for something?

Search Results

  • Partner Program Design…Is It Time To...

    Sue Heintz knows only too well that if left untended, partner programs can take on a life of their own and drift into incongruence, irrelevance and financial exposure.

  • Apply Pareto’s Rule to your Channel

    It’s not as simple as reading a sales report to determine which of your partners you should be paying the most attention to. This discussion on Pareto’s Rule will help you identify those who have the most potential.

  • New Markets. New Channel Partners. Are You Ready?

    New technologies such as AI offer tech companies exciting opportunities. However channel managers in tech have a special challenge, because many of these new markets share common characteristics.

  • Channel Focus | Where the Channel Meets to Share...

    Once again Channel Mechanics was proud to sponsor Channel Focus North America. This, the 22nd anniversary of Channel Focus, is now a mecca for Channel Professionals, with Women of the Channel growing in strength.

  • Hi Tech. Human Touch. Future-Proof your Channel...

    Channel Mechanics is delighted to announce our sponsorship of The Channel Meet Up for their upcoming June event in Runnymede: “Hi-Tech. Human Touch. Future-Proof your Channel Marketing”

  • Channel Management. Mostly Science, Some Art

    Is Channel Management an Art or a Science? In this article, Howard Cohen demonstrates how much of channel management is pragmatic, and how much requires the arts of persuasion and relationship building.

  • As the Partner Landscape evolves, where is the...

    As the Partner Landscape evolves, Sue Heintz looks at where the Channel Partner Relationship is now being managed and offers a guide to the new channel partner types emerging across industries.

  • What Channel Partners Want Most from You. Hint:...

    Channel managers still extol the tremendous profit margin available from the sale of their products. But with more resellers transforming into MSPs, those exhortations fall on deaf ears. The question most partners now have is …

  • Testarossa was the place to be for the Channel...

    The inaugural Channel Mechanics Global Channel Leaders Forum in Testarossa Winery, Los Gatos, CA. Companies attending included AmTrust, Aruba Networks, Nutanix, Asana, AVEVA, Twitter, Cisco, Securly…

  • Global Channel Leaders Forum 2019

    Channel Mechanics announce their inaugural Global Channel Leaders Forum, hosted at Testarossa Winery in Los Gatos on March 28th.

  • The Science and Art of Building A Partner...

    Building a good partner ecosystem is not an easy endeavor. Most alliance agreements between IT vendors have historically been of little value.

  • Why Vendors and Distributors Should Care About...

    Because pricing through the channel has never been so complex, Jim Kelly looks at why Vendors and Distributors should care about Back-End Credits

  • Five Things Channel Leaders Need To Do To Add...

    The IT market has fundamentally changed in 2018. With that in mind, Kenneth Fox examines five areas Channel Leaders can focus on to stay relevant in 2019.

  • Channel Mechanics join forces to create The...

    Channel Mechanics join forces with iasset.com and Vortex 6 to create The Channel Collective, targeting value-added resellers, service providers, vendors and distributors.

  • 3 Reasons Your SPIFF Program May Not Be Working

    SPIFF programs or SPIF’s (Sales Performance Incentive Funds) are a terrific way to influence channel partner behavior. But these three mistakes are too common.

  • Enter your email address to subscribe to our updates
    Subscribe to our updates

    This website uses cookies as described in our Cookies Policy. By using the website you agree to these cookies being set. To find out more, please see our Cookies Policy, Privacy Statement and find out further information at http://www.allaboutcookies.org/