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“Modernizing Incentive Programs for Today’s Channel “, with guests Sunny Song, Director Partner Programs and Operations at FireEye and Margaret Fetting, Channel Strategy, Zebra Technologies.
We take a look at some of the key differences when it comes to selling SaaS Vs On-Prem Solutions through the channel inc. buyer personas and terminology.
As the Channel adapts to selling SaaS Solutions, we look at some of the key activities SaaS vendors incentivize to grow their sales.
For the second year running, Channel Focus is going virtual in 2021. See how to get our special discounted ticket price to save $.
What lessons did we learn in 2020 that will shape this year’s growth for channel players? Here are our Channel Predictions for 2021.
Looking to take your SaaS solutions to market via the Channel? Then join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”.
The Channel Mechanics Charity Challenge raises €10,801 for Cancer Care West in Galway with the team clocking up over 4,000 kms for charity.
No-one needs to be told the importance of securing renewals. However, some fail to realize the leakage caused by the lack of data, systems and tracking.
Jacqui Rand looks at how a comprehensive channel data strategy can bring a dramatic improvement to your overall channel performance.
When it comes to POS Data, the devil is in the detail. But what is POS Data?, How do you collect it? And once collected, what can be done with it?
A good Channel Data Strategy allows you to capture data from a downstream channel and share that data appropriately with channel partners.
Teaming up with ITAG, Channel Mechanics are competing in “20K Your Way”, to raise much needed funds for Cancer Care West. Donate here
By utilizing automated partner profiling tools, vendors ensure channel partner programs maintain alignment to revised business strategies.
This year Channel Focus goes virtual. As we get to grips with the “new normal”, it has never been a more critical time to keep abreast of the very latest thinking on Channel strategy.
With channel partner selection accounting for 80%+ of a vendor’s success, the focus must be more on the quality rather than the number of partners in the ecosystem.