With new partners looking more like influencers, advocates, and alliances, there is a fundamental change in how incentives programs work. Join Channel Mechanics and Rob Spee for “Incentive Models for the Changing Partner Ecosystem”
Sue Heintz knows only too well that if left untended, partner programs can take on a life of their own and drift into incongruence, irrelevance and financial exposure.
It’s not as simple as reading a sales report to determine which of your partners you should be paying the most attention to. This discussion on Pareto’s Rule will help you identify those who have the most potential.
New technologies such as AI offer tech companies exciting opportunities. However channel managers in tech have a special challenge, because many of these new markets share common characteristics.
Once again Channel Mechanics was proud to sponsor Channel Focus North America. This, the 22nd anniversary of Channel Focus, is now a mecca for Channel Professionals, with Women of the Channel growing in strength.
Channel Mechanics is delighted to announce our sponsorship of The Channel Meet Up for their upcoming June event in Runnymede: “Hi-Tech. Human Touch. Future-Proof your Channel Marketing”
Is Channel Management an Art or a Science? In this article, Howard Cohen demonstrates how much of channel management is pragmatic, and how much requires the arts of persuasion and relationship building.
As the Partner Landscape evolves, Sue Heintz looks at where the Channel Partner Relationship is now being managed and offers a guide to the new channel partner types emerging across industries.
Channel managers still extol the tremendous profit margin available from the sale of their products. But with more resellers transforming into MSPs, those exhortations fall on deaf ears. The question most partners now have is …
The inaugural Channel Mechanics Global Channel Leaders Forum in Testarossa Winery, Los Gatos, CA. Companies attending included AmTrust, Aruba Networks, Nutanix, Asana, AVEVA, Twitter, Cisco, Securly…
Channel Mechanics announce their inaugural Global Channel Leaders Forum, hosted at Testarossa Winery in Los Gatos on March 28th.
Building a good partner ecosystem is not an easy endeavor. Most alliance agreements between IT vendors have historically been of little value.
Because pricing through the channel has never been so complex, Jim Kelly looks at why Vendors and Distributors should care about Back-End Credits
The IT market has fundamentally changed in 2018. With that in mind, Kenneth Fox examines five areas Channel Leaders can focus on to stay relevant in 2019.
Channel Mechanics join forces with iasset.com and Vortex 6 to create The Channel Collective, targeting value-added resellers, service providers, vendors and distributors.
