The solution, channelIT, gives manufacturers and vendors tools, data and insights for market promotions and sales programs, enabling communication between all tiers in the channel.
channelIT is comprised of a number of distinct modules for maximum customization based on offer types and where the customer lies in the channel. Companies that sell through the channel can deploy individual product or bundled promotional offers to a wide range of customers, and track in real-time the success of those promotions, something previously unheard of in the channel.
Speaking at the launch, Channel Mechanics CEO Kenneth Fox said “Our company is comprised of channel experts who have been in the industry long-term, so we know the pain points at every level in the channel. We developed channelIT to fully solve these pain points. Our goal is to make selling through the channel significantly easier.”
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