Channel Mechanics Announce Sponsorship of The Channel Meet Up

Hi Tech. Human Touch. Future-Proof your Channel Marketing (UK) - Channel Mechanics

Brenda O'Sullivan, Marketing Manager, Channel Mechanics  |  

calednar Channel Mechanics14th May 2019

Hi Tech. Human Touch. Future-Proof your Channel Marketing (UK)

Views: 753

Channel Mechanics is delighted to announce our sponsorship of The Channel Meet Up for their upcoming UK event:


“Hi-Tech. Human Touch. Future-Proof your Channel Marketing”




Date: Thursday, 20 June 2019

Time: 08:30 – 16:00 BST

Location: The Runnymede on Thames Hotel, Windsor Road, Egham, TW20 0AG, UK


Join The Channel Meet Up along with Channel Mechanics in London for this free day of channel marketing best practice and insight, where we will discuss how emerging technologies like AI, machine-learning, and 5G mobility are set to change how we identify, reward, and engage with our channel partners.




For most of us, emerging technologies are still the stuff of Sci-Fi movies, but The Channel Meet Up asks what can we do in the short term to be prepared? How can we view technology as a facilitator rather than a replacement for the soft skills needed to build successful partner programs? We will explore what small steps can we take now with personalisation, segmentation, and program-based campaigns to inject a bit of magic and future-proof our channel marketing.


Mark Paine from Gartner will be presenting the latest research and his thoughts on the future of the channel. Along with Mark, Jeremy Butt, Senior Vice President International with Mitel will be speaking about the influence of emerging tech on Mitel’s channel. On the day, The Channel Meet Up will have a mixed format including an expert panel and table discussions on the following channel challenges within the context of emerging tech:

  • GTM strategy
  • On-boarding partners
  • Partner Communications
  • Digital and Concierge Marketing
  • Rewards and Incentives
  • MDF
  • Data

The full agenda will be confirmed shortly.


Register now to secure your place on “Hi-Tech. Human Touch. Future-Proof your Channel Marketing” in London, with The Channel Meet Up.




Check out the next Channel Meet Up Event: Vendors are from Mars. Partners are from Venus.


Further Reading

  1. White Paper | Building the Business Case for Channel Partner Leveling Automation
  2. Infographic | The A-Z of Channel Acronyms
  3. Whitepaper | Building the Business Case for a Channel Incentive Program
  4. Webinar | Best Practices in Channel Incentives


Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date about all things channel. Or find out more about our channel enablement platform.

comments powered by Disqus
Enter your email address to subscribe to our updates
Subscribe to our updates

This website uses cookies as described in our Cookies Policy. By using the website you agree to these cookies being set. To find out more, please see our Cookies Policy, Privacy Statement and find out further information at