Webinar | Best Practice for Maximizing Channel Renewal Revenue

Best Practice for Maximizing Channel Renewal Revenue - Channel Mechanics

Brenda O'Sullivan, Marketing Manager, Channel Mechanics  |  

calednar Channel Mechanics3rd Apr 2020

Best Practice for Maximizing Channel Renewal Revenue

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Channel Mechanics is delighted to announce that registration is now open for their forthcoming Webinar: “Best Practice for Maximizing Channel Renewal Revenue” with special guest speaker, Bryan Koyano, Global Program Manager at Extreme Networks.



Vendors leveraging partners often focus most of their attention on new sales. However, an easier revenue stream to tap into is that of Renewal Sales, which are often left on the table. Smart vendors know that Renewal Sales can account for a significant portion of total revenue, especially for mature products and services within developed markets. Moreover, when the Renewals discussion is taking place, partners have the opportunity to both upsell and cross-sell to those customers.


Join Channel Mechanics and guest speaker Bryan Koyano, Global Program Manager at Extreme Networks, as we discuss “Best Practices in Maximizing Renewal Revenue”.

Some of the topics being discussed include:

– Best Practices for enabling partners to maximize Renewals revenue

– Creating ease of doing business for partners, as it relates to renewals

– Measuring and Reporting Renewal rates, both internally and externally

– Driving additional revenue by including cross sell and/or up-sell offers, as part of the Renewals process

– Incentivizing partners to achieve agreed target Renewal rates



Guest Speaker

Bryan Koyano

Bryan Koyano is the Global Program Manager at Extreme Networks. A channel management practitioner in the IT industry for 25+ years delivering partner success and executing go-to market strategies with a focus on time-to-market solutions for channel reseller/distribution ecosystems.


Kenneth Fox

Kenneth Fox is the CEO of Channel Mechanics, an award-winning SaaS provider that has developed a suite of CIPM solutions to help vendors manage and maximize sales through their channel. His expertise includes Channel Strategy, Channel Enablement, Channel Development and Incentive Models.



Further Reading on Channel Renewal Revenue: 

    1. Renewal Sales 101 | The Business Opportunities and Practical Challenges
    2. Service Contract Renewals – When is the right time to start?
    3. Driving Renewals Sales via the Channel
    4. Securing Renewals … Data is King
    5. Renewal Pricing Strategy for Direct and Channel Sales
    6. Renewal Sales Incentives
    7. Renewals Sales Organization Structures


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