The Channel Meet Up, Menlo Park 2020

Channel Sales & Marketing Alignment Event - Channel Mechanics

Brenda O'Sullivan, Marketing Manager, Channel Mechanics  |  

calednar Channel Mechanics16th Jan 2020

Channel Sales & Marketing Alignment Event

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This time around it’s all about Channel Sales & Marketing Alignment. Once again Channel Mechanics is delighted to Sponsor The Channel Meet Up when it returns to Menlo Park, CA on March 12th. Join us for what promises to be an interactive day of networking and sharing of best practice…and the best part, it’s free!




Channel Sales & Marketing Alignment


The Channel Meet Up is a one-day event for channel sales and marketing professionals to network and share best practice. With an engaging format, the day is an excellent balance of presentations, roundtables, and an expert panel discussion.


Speakers/Panelists include:

  • Maria Chien or Kathy Contreras from Channel Marketing Strategies at Forrester
  • Jason Carriere, IT Channel Sales Leader at LinkedIn
  • Sandra Glaser Cheek, a global Channel Chief and top 100 Woman in the Channel


The theme for the March Channel Meet Up in Menlo Park is “Channel Sales & Marketing Alignment”. With Silos between sales and marketing departments a long-standing problem in most industries, they are often heightened in the Channel. Here vendors have little to no influence on the outcome of sales opportunities. So when channel marketing and partner sales become misaligned, processes become inefficient, content gets created without any clear purpose, and customer nurturing through the sales cycle, falls flat.


So how can channel sales and marketing teams improve their collaboration to increase conversion rates, shorten the sales cycle, and increase revenue? We’ll talk strategy, communication, content, and sales enablement so your company can deliver a better buyer experience, and empower partner account managers to be more successful.


Channel Marketers and Channel Sales personnel from companies including Poly, VMware, Juniper Networks, Alteryx, FireEye, Exabeam, Extreme Networks, Ultimaker, will all be in attendance. So why not join us?


The Important Bits!

  • RegisterDate: Thursday, March 12th, 2020
  • Time: 8:30 – 3.30pm
  • Location: Quadrus Conference Center, Menlo Park, CA


As a sponsor of The Channel Meet Up in Menlo Park, we are inviting you to share your side of the story and learn from other companies who have successfully aligned their Channel Sales and Marketing activities.


The full agenda can be found here 


Register now to secure your place on “Channel Sales & Marketing Alignment” in Menlo Park, with The Channel Meet Up.




Further Reading

  1. Infographic | The A-Z of Channel Acronyms
  2. Whitepaper | Building the Business Case for a Channel Incentive Program
  3. Whitepaper | Building the Business Case for Channel Partner Leveling Automation
  4. Webinar | Incentive Models for the Changing Partner Ecosystem
  5. Webinar | Best Practices in Channel Incentives


Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date about all things channel. Or find out more about our channel enablement platform.

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