Whitepaper: When Seeing Is Believing…..The Importance of Effective Demo Programs in Experiential Sales
Not something that is merely “nice to have”, a vendor demo program is a key component of an experiential sale. A good demo program combines readily accessible product and expertise – supported by a solid operational backbone — to give customers the experience they need to understand, internalize and imagine the benefits of a vendor’s solution. No vendor should forego the significant financial benefits of a demo program because of culture, fear of abuse or lack of resources.
There are many options for vendors to design and execute a program that fits their size, budget and resource parameters. The objective of this paper is to frame a discussion about demo program strategy, design and management in order to help vendors ask – and answer—the five key questions inherent in this important channel enablement tool.
Download our complimentary whitepaper now: The Importance of Effective Demo Programs in Experiential Sales