Incentive Models for the Changing Partner Ecosystem
If you missed our webinar “Incentive Models for the Changing Partner Ecosystem” with special guest presenter Rob Spree from Channel Journeys, we have some great news! The webinar is now available as a complimentary download.
Just fill in the form located on the right to download Incentive Models for the Changing Partner Ecosystem
With new partners looking more like influencers, advocates and alliances, there is a fundamental change in how incentives programs work. Therefore, it’s time to stop wasting money on ineffective incentives and start using incentives that are beneficial to both you and your partners. Above all, this will result is the achievement of the mutual goals you and your channel partners have set.
Listen as guest speaker Rob Spee and Kenneth Fox discuss:
- What the changing partner ecosystem looks like.
- The new Partner types: Influencers, Referral Partners, Affiliates, Developer Partners, Resellers, MSPs and System and Software Integrators.
- What type of Incentives you need to offer to attract these new partner types?
- The type of Incentive models that motivate the new partner ecosystem
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The Changing Partner Ecosystem
Listen as Rob discusses the changing partner ecosystem created as the channel explodes with new partner types. While this changing partner ecosystem is creating multiple opportunities for vendors, it also brings more complexity and challenges to think about.
Also, listen as we put audience questions to the panelists. Learn what kind of programs work best for Long Tail/Low Touch partners? Whether incentivizing a consultant is a good idea or whether the structure of a partner program needs to change based on geography such as North America, LATAM, APAC, EMEA?
If you missed any of our previous webinars, please visit our resources library where you can download all past webinars. Listen as Mike Kelly from The Channel Institute, and Kenneth Fox, our very own CEO, present on “Best Practices in Channel Incentives”. Or renowned Channel Analyst, Tim Harmon as our special guest on “Bringing Order to Channel Incentive Program Chaos“. Or for anyone interested in learning more about channel automation, join the Channel Mechanics team as they highlight the “Top 5 Benefits of Channel Automation“.