In the article, Channel Mechanics VP Global Consulting Services, Andy Simpson, discusses why he believes “the ability to target specific audiences and launch programs anywhere with ease is something the cloud enables the channel to do“. With hundreds of thousands of resellers, thousands and thousands of vendors and a thousand distributors, the channel provides an unprecedented opportunity to connect them and remove all the operational inhibitors that stop them from going to market in the way that they want.
“We now see the need for companies that want to bring their programmes, promotions and pricing to market in as efficient way as possible and to remove these operational inhibitors. The ability to target specific audiences and launch programmes anywhere with ease is something that the cloud enables the channel to do”
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