For some vendors the cost of running sales and marketing programs can often be exceptionally high as they include the costs to support channel partners that sell their products. Therefore, effectively managing channel partner investments is critical to increase revenue, lower costs and improve ROI.
At Channel Mechanics we work with clients to ensure they operate the most effective channel strategy for their brand to ensure a sustainable competitive advantage. We do this through exceptional channel strategy design, execution and management. We assist clients on everything from Channel Partner Program Blueprints to Channel Partner Incentives and Rewards programs. Our expertise is the result of developing deep domain knowledge in channel go-to-market models and operating models. We have a track record of delivering global systems, processes, pricing models and organizational structures for some of the channel’s biggest players.
We call this channel incentive program management. Done correctly, it increases margins and in return revenue for vendors by incentivizing channel partners to promote their products and services over that of the competition.
Motivating partners to position your brand and drive customer consideration and conversion to your offerings.
Execute your partner strategy across every aspect of the relationship with a complete framework to manage the lifecycle of the partner and customer opportunity.