Customer Try & Buy Programs

Develop trust, familiarity and loyalty within your partner community by providing access to trial offers such as try & buy or loan programs

tryIT…Seal the Deal with Customer Try & Buy Programs

cm_try-buy

End-user customers often like to experience a product or service before making a purchase decision. Being able to see, feel, understand and utilize the benefits of the offer can therefore significantly assist the sales process. Customer Try & Buy Programs have a number of variants – Customer Demonstration Programs, Customer Trial Programs or Proof of Concept Programs but all serve the same purpose – converting customers to buy your offer. Offering Customer Trial Programs through partners (and distributors) requires process discipline but the outcome is very powerful.

Through our Customer Demonstration capability, tryIT, vendors can:

  • Configure which products and services are available for customer trials
  • Control which partners have access to the program
  • Capture relevant deal information to understand the customer and the opportunity before approving a customer demonstration
  • Set standard loan periods and send out reminder emails to support the sales process during and after the loan period
  • Access and view reports by product or service, geography, partner type and program status to track program success

Benefits of tryIT


  1. Customer Consideration & Conversion
    With a pre-defined program, workflow and timeline, customers can experience your product and service offers to increase the likelihood of a sale
  2. Flexibility
    Changes can be easily made and launched to market immediately
  3. Visibility
    With our reports and analytics you can view which products, partners and customers are getting the most from your Customer Trial Program

To complement our tryIT program, our channelIT platform offers:

 

Partner Demonstration & Evaluation Programs

Vendors want their partners to be able to act as an extension of their own sales and support teams in front of end-user customers. To that end, ensuring partners are both knowledgeable about the product or service being offered and being able to showcase those offers to potential clients is an understandable priority for vendors. For more information on demo programs, see our demoIT solution.

Trade-In / Trade-Up Programs

Also known as Upgrade Programs, Refresh Programs or Migration Programs. These programs are catalysts for customers to buy the latest version of your products and service. For more information on trade-in and trade-up programs, see our tradeIT solution

tryIT…Seal the Deal with Customer Try & Buy Programs

cm_try-buy

End-user customers often like to experience a product or service before making a purchase decision. Being able to see, feel, understand and utilize the benefits of the offer can therefore significantly assist the sales process. Customer Try & Buy Programs have a number of variants – Customer Demonstration Programs, Customer Trial Programs or Proof of Concept Programs but all serve the same purpose – converting customers to buy your offer. Offering Customer Trial Programs through partners (and distributors) requires process discipline but the outcome is very powerful.


  • Configure which products and services are available for customer trials
  • Control which partners have access to the program
  • Capture relevant deal information to understand the customer and the opportunity before approving a customer demonstration
  • Set standard loan periods and send out reminder emails to support the sales process during and after the loan period
  • Access and view reports by product or service, geography, partner type and program status to track program success


  1. Customer Consideration & Conversion
    With a pre-defined program, workflow and timeline, customers can experience your product and service offers to increase the likelihood of a sale
  2. Flexibility
    Changes can be easily made and launched to market immediately
  3. Visibility
    With our reports and analytics you can view which products, partners and customers are getting the most from your Customer Trial Program

Partner Demonstration & Evaluation Programs

Vendors want their partners to be able to act as an extension of their own sales and support teams in front of end-user customers. To that end, ensuring partners are both knowledgeable about the product or service being offered and being able to showcase those offers to potential clients is an understandable priority for vendors. For more information on demo programs, see our demoIT solution.

Trade-In / Trade-Up Programs

Also known as Upgrade Programs, Refresh Programs or Migration Programs. These programs are catalysts for customers to buy the latest version of your products and service. For more information on trade-in and trade-up programs, see our tradeIT solution


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