Market Development Fund (MDF Program) Software

Deliver and Track MDF Program Funds, Joint Market Funds (JMF) and Co-Op Programs to your indirect sales channel partner to support their marketing programs.

Deliver and Track Market Development Funds (MDF Programs, JMF Programs, Co-op Programs) in Real Time

Market Development Fund, MDF Program

Provide a centralized means for notifying partners what MDF Program Funds are available and how best of qualify to access them.

Don’t let a lack of clear metrics stop the success of your MDF spending. Systematically control mutually beneficial marketing activities for eligible partners to request funds for. Our channel automation platform provides a centralized means of assigning budget to your eligible partners or custom segments. Best of all, the management of that budget occurs within a framework that any corporate auditor can quickly follow. In fact, once the MDF Program eligibility and approval workflows are documented, the entire process, from request to payment, is automated. Along the way, custom notifications and reminders are sent to ensure all parties stay informed. Giving you back the most precious commodity of all; Time. Time to design more innovative Market Development Fund programs that differentiate you from your competitors and encourage channel partner to lead with your solutions.

Benefits of using fundIT, our Market Development Fund Program:

1. Configurable fund management options include:

– Set budget overall, by partner segment or by partner  approval

– Set budget periods, expiration and roll-over rules

– Measure and track return on investment

2. Configurable approval process from auto approval up to 5 levels of approval based on volume or a parameter you define.

3. Easy to define eligibility rules, partners only see programs they are eligible for

4. Custom fund request and claim forms

5. Required or optional supporting documents during fund request and  proof of performance documents during claim

6. Customized email notifications

7. SSO (Single Sign On) capability for internal and external partners

8. Integration with your ERP, CRM, PRM and Data Warehouse, etc.

 

 

In addition, our channel enablement platform offers:

SOLUTION BUNDLE PROMOTIONS
Being able to target a price promotion for a particular bundle allows you to outpace the competition in highly price competitive markets. Solution bundle promotions can be targeted into a single country or multiple countries, group(s) of partners or into a particular vertical industry. For more information, see promoIT.

MULTI-VENDOR SOLUTIONS
If your products and services are complementary to other companies’ products and services, consider creating a multi-vendor solution including both your and their offers. For additional information, see solutionIT.

 

Read More Market Development Funds (MDF Programs)

  1. How to Get the Most from Market Development Funds (MDF)
  2. How Does The Channel Really Feel About MDF?
  3. 5 MDF Best Practices
  4. 10 Things Channel Partners Really Want from Vendors

Deliver and Track Market Development Funds (MDF Programs, JMF Programs, Co-op Programs) in Real Time

Market Development Fund, MDF Program


Don’t let a lack of clear metrics stop the success of your MDF spending. Systematically control mutually beneficial marketing activities for eligible partners to request funds for. Our channel automation platform provides a centralized means of assigning budget to your eligible partners or custom segments. Best of all, the management of that budget occurs within a framework that any corporate auditor can quickly follow. In fact, once the MDF Program eligibility and approval workflows are documented, the entire process, from request to payment, is automated. Along the way, custom notifications and reminders are sent to ensure all parties stay informed. Giving you back the most precious commodity of all; Time. Time to design more innovative Market Development Fund programs that differentiate you from your competitors and encourage channel partner to lead with your solutions.


1. Configurable fund management options include:

– Set budget overall, by partner segment or by partner  approval

– Set budget periods, expiration and roll-over rules

– Measure and track return on investment

2. Configurable approval process from auto approval up to 5 levels of approval based on volume or a parameter you define.

3. Easy to define eligibility rules, partners only see programs they are eligible for

4. Custom fund request and claim forms

5. Required or optional supporting documents during fund request and  proof of performance documents during claim

6. Customized email notifications

7. SSO (Single Sign On) capability for internal and external partners

8. Integration with your ERP, CRM, PRM and Data Warehouse, etc.

 

 


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