Sales Promotions

From breaking into new markets to dealing with competitive situations or simply getting the most from an end-of-life product, a core requirement of any channel program is the ability to cater for promotions of all flavors.

Sales Promotions…change the customer conversation with promoIT

Whether responding to changing market conditions, competitor activities or driving interest in a new product, having the ability to design, launch and monitor your sales promotions is foundational to supporting your partners in their dialogue with customers.

cm_sales-promotions

Benefits of utilizing promoIT:

  • TIME TO MARKET
    Launch and manage your promotions to your target partner base in hours, not days or weeks with wizard-type configuration you design
  • FLEXIBILITY
    Review progress, make changes and launch to market immediately
  • ASSURANCE
    Partners always have the latest information and pricing on your sales promotions available to them.

With promoIT, vendors can:

  • Use a simple wizard-type approach to define participation eligibility, for example:
    • Where the promotion will operate in terms of countries and regions
    • What products and services are available under the promotion
    • Who can participate (by partner status, partner certification or other partner attributes)
    • When the promotion will run
    • How much the promotional offer will be for eligible transactions
  • Differentiate the financial offer based on the product or service type, partner status, the number of units being purchased or the value of the transaction
  • Report on the number and value of promotional requests, distributor acceptances and fulfilment
  • Make changes in any of the parameters of the promotion and launch the amendments immediately to market
  • Capture additional information to qualify that a particular opportunity is eligible for the promotion
  • Introduce approval workflow prior to approving the promotion request
  • Limit the number of units or value available to partners, distributors or across the overall promotion
  • Choose which distributors are able to fulfil the promotion.

To take your sales promotions to the next level, consider

Partner pricing
For partners that buy direct from you (1-tier channel) a further value add is to provide an online catalog to display their own buy price. Our priceIT module is hugely flexible in terms of providing differentiated pricing by partner program level or offer pricing category and can operate in any currency. For more information, see our priceIT.

Solution Bundles
Rather than simply promoting a single product or service, solution bundles allow vendors to combine different elements to create a fuller solution for customers, often at a better price than purchasing the components individually. For more information, see our bundleIT solution.

Multi-vendor Solutions
If your products and services are complementary to other vendor’s products and services, consider creating a multi-vendor solution. For more information, see our solutionIT capability.

Sales Promotions…change the customer conversation with promoIT

Whether responding to changing market conditions, competitor activities or driving interest in a new product, having the ability to design, launch and monitor your sales promotions is foundational to supporting your partners in their dialogue with customers.

cm_sales-promotions


  • TIME TO MARKET
    Launch and manage your promotions to your target partner base in hours, not days or weeks with wizard-type configuration you design
  • FLEXIBILITY
    Review progress, make changes and launch to market immediately
  • ASSURANCE
    Partners always have the latest information and pricing on your sales promotions available to them.

  • Use a simple wizard-type approach to define participation eligibility, for example:
    • Where the promotion will operate in terms of countries and regions
    • What products and services are available under the promotion
    • Who can participate (by partner status, partner certification or other partner attributes)
    • When the promotion will run
    • How much the promotional offer will be for eligible transactions
  • Differentiate the financial offer based on the product or service type, partner status, the number of units being purchased or the value of the transaction
  • Report on the number and value of promotional requests, distributor acceptances and fulfilment
  • Make changes in any of the parameters of the promotion and launch the amendments immediately to market
  • Capture additional information to qualify that a particular opportunity is eligible for the promotion
  • Introduce approval workflow prior to approving the promotion request
  • Limit the number of units or value available to partners, distributors or across the overall promotion
  • Choose which distributors are able to fulfil the promotion.

Partner pricing
For partners that buy direct from you (1-tier channel) a further value add is to provide an online catalog to display their own buy price. Our priceIT module is hugely flexible in terms of providing differentiated pricing by partner program level or offer pricing category and can operate in any currency. For more information, see our priceIT.

Solution Bundles
Rather than simply promoting a single product or service, solution bundles allow vendors to combine different elements to create a fuller solution for customers, often at a better price than purchasing the components individually. For more information, see our bundleIT solution.

Multi-vendor Solutions
If your products and services are complementary to other vendor’s products and services, consider creating a multi-vendor solution. For more information, see our solutionIT capability.


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