Trade In & Trade Up Programs

Monetize your installed base, accelerate revenue and ensure customer retention through simple execution of trade-in or trade-up programs

Give customers compelling reasons to stay loyal to your brand with tradeIT, our Trade-In & Trade-Up Program

Trade-In & Trade-Up Programs (also known as Refresh, Migration and Upgrade Programs) provide partner sales functions with a persuasive dialogue to get customers to make the leap to the next version, update or transition to your brand.

cm_trade-in-trade-up-programs

Why offer a Trade-In or Trade-Up Program?

In all instances a trade-in or trade-up program provides a sales aid to support the customer conversation. There are typically three main reasons for using a trade-in or trade-up program:

  • to encourage customers to move to the next or higher version of your product or service, effectively upgrading
  • to encourage customers to consider transitioning from competitors’ offers to your own through a competitive trade-in program
  • to provide a straightforward transition path for customers to move to the latest version of your offers as you either end of life the previous version or are planning to announce that you will no longer support a previous version of the offer

Channel Mechanics’ solution – tradeIT

Through our profiling capability tradeIT, vendors can:

  • create device + software application bundles for partners and resellers who buy through distribution
  • ensure the fulfilment of both the device and the software elements are co-ordinated into the customer and reseller
  • manage the commercial interactions between the distributor and the application provider
  • ensure a full audit trail exists of the fulfilment of the device and issuance of the software activation and licensing process
  • report on all stages of the device + software application uptake in the market.

Benefits

  1. Flexibility
    Define vertically focused device & software application solutions for partners purchasing through distribution
  2. Assurance
    All aspects of fulfilment are as efficient as possible with audit trail into the partner, distributor and application provided

In addition, our channelIT platform offers:

Try & Buy Programs
This variation is designed to let the customer use and experience the offer before making a buying decision. Usually the offer is made available to customer users for a limited period, typically 60 to 90 days, after which the customer returns the product (or the service is switched off) or converts to an order. For more information on “Try & Buy” programs, see our tryIT solution.

Loan Programs
These programs allow partners to take fully working samples of the offer (or service) to events such as trade shows or customer demonstrations. If the product is physical it might be lent by the vendor for a number of days, packaged in protective equipment cases and is returned after the event or customer demonstration. The partner never owns the product or service and the same offer content is made available to other partners based on demand and business case. Speak to us today about our loanIT solution.

Partner Demonstration & Evaluation Programs
Vendors want their partners to be able to act as an extension of their own sales and support teams in front of end-user customers. To that end, ensuring partners are both knowledgeable about the product or service being offered and being able to showcase those offers to potential clients is an understandable priority for vendors. For more information, read about our demoIT solution.

Give customers compelling reasons to stay loyal to your brand with tradeIT, our Trade-In & Trade-Up Program

Trade-In & Trade-Up Programs (also known as Refresh, Migration and Upgrade Programs) provide partner sales functions with a persuasive dialogue to get customers to make the leap to the next version, update or transition to your brand.

cm_trade-in-trade-up-programs


In all instances a trade-in or trade-up program provides a sales aid to support the customer conversation. There are typically three main reasons for using a trade-in or trade-up program:

  • to encourage customers to move to the next or higher version of your product or service, effectively upgrading
  • to encourage customers to consider transitioning from competitors’ offers to your own through a competitive trade-in program
  • to provide a straightforward transition path for customers to move to the latest version of your offers as you either end of life the previous version or are planning to announce that you will no longer support a previous version of the offer

Through our profiling capability tradeIT, vendors can:

  • create device + software application bundles for partners and resellers who buy through distribution
  • ensure the fulfilment of both the device and the software elements are co-ordinated into the customer and reseller
  • manage the commercial interactions between the distributor and the application provider
  • ensure a full audit trail exists of the fulfilment of the device and issuance of the software activation and licensing process
  • report on all stages of the device + software application uptake in the market.

  1. Flexibility
    Define vertically focused device & software application solutions for partners purchasing through distribution
  2. Assurance
    All aspects of fulfilment are as efficient as possible with audit trail into the partner, distributor and application provided

Try & Buy Programs
This variation is designed to let the customer use and experience the offer before making a buying decision. Usually the offer is made available to customer users for a limited period, typically 60 to 90 days, after which the customer returns the product (or the service is switched off) or converts to an order. For more information on “Try & Buy” programs, see our tryIT solution.

Loan Programs
These programs allow partners to take fully working samples of the offer (or service) to events such as trade shows or customer demonstrations. If the product is physical it might be lent by the vendor for a number of days, packaged in protective equipment cases and is returned after the event or customer demonstration. The partner never owns the product or service and the same offer content is made available to other partners based on demand and business case. Speak to us today about our loanIT solution.

Partner Demonstration & Evaluation Programs
Vendors want their partners to be able to act as an extension of their own sales and support teams in front of end-user customers. To that end, ensuring partners are both knowledgeable about the product or service being offered and being able to showcase those offers to potential clients is an understandable priority for vendors. For more information, read about our demoIT solution.


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