Channel Mechanics is delighted to announce registration is now open for their forthcoming Webinar: “Ensuring Channel Incentives Deliver Partner Loyalty” with guest speakers, Paul Riordan, VP Channels International at Mitel, and Balaji Subramanian, Channel Leader at IGEL.
Date: Thursday, June 4th 2020
Time: 8am PST/11am ET/ 4pm BST
When it comes to influencing partner behavior, channel incentives play a key role. As we can see in the current climate, incentives have never been more important to ensure both partner loyalty and support. With the partner eco-system continuously evolving, both in complexity and scale, how incentives are structured and delivered matter now more than ever. Consequently, the execution of incentive programs impact how successful they are; firstly, in terms of attracting and retaining the right partners; secondly in achieving desired outcomes at both partner and individual level and ultimately in gaining a competitive advantage.
Join Kenneth Fox and Guest Speakers, Paul Riordan VP Channels International at Mitel and Balaji Subramanian Channel Leader at IGEL as they discuss:
– Why Incentives matter
– Channel Evolution; the complexity and scale as it relates to Incentives
– Why Incentives delivered via a platform approach deliver Partner Loyalty
– Partner Program alignment
– Incentive models and their alignment by partner type
– Determination of Partner targets and payouts
Rated as one of the top 50 data leaders in the UK, Paul has a proven and trusted ability to comprehensively understand the key business processes that drive sales effectiveness and operational efficiency, resulting in incremental revenues. He has a 21 year track record of successfully implementing process and systems change within major corporations across Europe and the US, which encompass all aspects of the business life cycle from start-ups to late stage business consolidation.
Grateful for gaining 20+ years of experience in the high tech industry, Balaji has worked at companies such as Cisco, Adobe, Informatica, ServiceMax and currently at Igel. Balaji brings a strong breadth of experience in running a business, including roles in Finance, Sales Ops, Strategy Planning, Direct Sales and of course progressive meaningful experience in Channel Sales & Alliances, building Partner programs for and working closely with VARs, Distributors, Regional System Integrators and Global System Integrators.
Kenneth Fox is the CEO of Channel Mechanics, an award-winning SaaS provider that has developed a suite of CIPM solutions to help vendors manage and maximize sales through their channel. His expertise includes Channel Strategy, Channel Enablement, Channel Development and Incentive Models.